Be Smart. Be Safe. Be Kind. Stay Healthy.

As COVID-19 restrictions continue to ease, and visitors consider planning a future trip to Santa Rosa, Visit Santa Rosa and joined with our fellow Sonoma County Chambers of Commerce and Destination Management Organizations to launch the “SAFE Travels Promise.” The goal of the ‘promise’ is twofold: welcome visitors back to Santa Rosa and Sonoma County when the time is right, and encourage high standards of hygiene, observation of all local health regulations required in Sonoma County, and committing to being responsible travelers.

We hope visitors will recognize their important role in assisting us in getting through this challenging time. The safety and wellbeing of our visitors and our community is our top priority.

Through a range of actions, visitors are asked to adhere to the following commitment:

S = Serious. I recognize the Coronavirus is a Serious public health issue that impacts all of us, including here in Sonoma County.

A = Attentive. I will pay attention to and abide by the health regulations required of all residents and visitors in Sonoma County, even if these are not the same as the regulations in my home region.

F = Future-focused. I realize the COVID-19 pandemic will be prevalent for the foreseeable future, so I will help ensure no further spread of the virus. I will take the preparations needed to help ensure my time in the destination is safe and responsible including considering the impact my activities have on the natural and human resources.

E = Everyone. Everyone is responsible for his/her own safety and that of their families. The burden of health is on oneself. While participating in visitor experiences, I will exercise the precautions and considerations requested by the property or business.

Visit Santa Rosa is proud of our commitment to the S.A.F.E. Travels Promise encouraging everyone to “Be Smart. Be Safe. Be Kind. Stay Healthy.” #KeepSonomaSafe